Connecting dots …

Practice Areas

by

pialislam

1. DEFINING GROWTH STRATEGIES

This practice area helps clients think about questions such as:

  • What should the strategic direction of our organization be given local and global market realities? In 5 years time? In 10 years time?
  • How is the competitive landscape? How do we leverage innovation as a competitive advantage? How do we protect our market share? How do we enhance our share of a target group’s expenditures?
  • What new products and services should we consider? How do our products add both business and social value?
  • What should our go-to-market strategy be? Should we do this entirely on our own? Should we find partners?
  • What internal process levers can we change to enhance our operational effectiveness?

2. CUSTOMER INSIGHT GENERATION

This practice area helps clients think about questions such as:

  • Who really is our customer? What do they like and dislike? What are their behavioral patterns?
  • How do they interact with our products? How do they interact with our competitors’ products?
  • How do we simplify and improve their experience with our products?
  • Who are not yet our customers? What is stopping them from being a customer?
  • What are the latent needs among non-customers? How do we meet those needs? With existing products? With slightly new and re-framed products?

3. BUSINESS MODEL INNOVATION

This practice area helps clients think about questions such as:

  • What value proposition are we creating for the customer? What are their WTP and ATP for the value we are creating?
  • What are the various kinds of costs? Now? In the short term? In the long term?
  • What revenue streams can we monetize? Today? In the future? What factors will influence revenue growth?
  • What is our business model today? Does this need to shift over time? How? When do we break even? When do we reach profitability? How? What is the long-term sustainability?
  • Do we need to partner with other organizations? Which ones? How do we share costs and revenues streams?

4. PROTOTYPE AND PILOT DESIGN

This practice area helps clients think about questions such as:

  • How do we use customer insights to inform the prototype design?
  • What assumptions are we making? What are the unknowns?
  • Who should we test the pilot with? How many people? Where? What KPIs can we use to test the pilot?
  • How do we capture the learnings from the pilot? How do we incorporate the findings into subsequent product iterations?
  • How do we develop the scale-up plan from the pilot to full roll-out?